War Eagle Lures

War Eagle Custom Lures found their "niche" with avid bass anglers in the mid-1990s. In 1996, War Eagle spinnerbaits were made in two garages in N.W. Arkansas is owned by two serious bass fishermen and sold locally in five tackle stores. That year, however, would mark the start of a new direction for the company when pro angler Mike McClelland won two back-to-back BASS events on a War Eagle spinnerbait. A few months later, in Spring 1997, pro angler Gerald Swindle won a major FLW event on a War Eagle spinnerbait.

War Eagle Lures quickly spread to other parts of our country due to small independent retail stores once again owned by avid bass anglers. Slowly but surely, War Eagle Lures have spread from coast to coast, growing gradually each year. War Eagle Lures has continued to grow because people who fish still make our products in AMERICA. We still use the highest quality components that we can buy. Over the years, we have listened to you, the fishermen, to improve our product selection of quality lures that catch fish right out of the package.