NetBait

Nearly 40 years ago, with an investment of $20, Braxton McNaughton began melting and pouring plastic worms one-at-a-time in his kitchen. He called his small, personal venture Mac's Baits. For years, he poured independently for many big-name companies. In 1998, the McNaughton family decided to expand upon their venture into the fishing business when Mr. McNaughton's son, Kent, incorporated the brand NetBait. Knowing fishermen deserved better offerings than what was currently on the market, NetBait set out to create some new options. Using Mr. McNaughton's manufacturing knowledge and experience, NetBait developed what is now known as their signature bait, the Paca Craw.