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The centerline is recessed for better hook penetration and the \"nose\" of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. 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Innovations' Sweet Beaver is becoming one of the hottest baits in the bass fishing market. Reaction Innovations has been able to perfect fantastic two and three-color shots that give the Sweet Beaver great swirl and two-tone patterns, unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. Owner and pro fishermen, Andre Moore, has taken his years of on the water experience and created a bait that is tough and compact, but moves a lot of water and has lots of action in almost any situation. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration and the \"nose\" of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey features and benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eForward facing ribs\u003c\/li\u003e\n\u003cli\u003eCenterline is recessed for better hook penetration\u003c\/li\u003e\n\u003cli\u003eLong, flat, beaver tail is textured on the flat surfaces\u003c\/li\u003e\n\u003c\/ul\u003e"}