Fish or Die

Fish or Die Bait Company is a family-owned small business built from and for hardworking, blue-collar Americans. Offering a wide range of hand-made soft plastics with up to 18 different bait variations, they have everything you need to fish in fresh and saltwater. Owned by a veteran and current LEO, this brand is inspired by the hundreds of "Mom n' Pop" Bait Shops throughout the United States to help people succeed on the water.

Inspired by the "All or Nothing" mentality of the Colonial Militias, striving to provide high-quality products that equip the everyday angler with an affordable option for fishing any body of water. With a full line of plastic baits and apparel to give you the confidence you need to succeed!

"Every Cast Is A Battle, Win The War!"